Figure step three as well as suggests that the newest quiddity regarding websites memes are of this cohesiveness-uniqueness nexus

Contour step 3 demonstrates with the a great scatter spot chart the key self-confident relationships between your quiddity concreteness away from meme household and cohesiveness and you will uniqueness of its generic features

While the conveyed, meme group that were found to be probably the most natural was basically and additionally people revealing unique content and you will function characteristics (Roentgen dos = .83). Such, “As well Really Highest” uniquely works together with governmental items, and in “Images during the day,” most circumstances integrated both graphic and musical adjustments.

It screens around three levels of quiddity concreteness, exhibiting one meme group with a highly visible and concrete quiddity (an item otherwise a specific character) along with had a tendency to have more cohesive and you will unique content, involvement, and you can setting simple qualities. The newest over the top high millions of “Superstar Conflicts Son” exemplify it relation. This new consistent exposure of your special blade regarding the majority out of circumstances considering this meme household members a tangible quiddity. But at the same time, many of the era was in fact very similar to each other inside this new simple means, participation, and you may stuff properties, speaking about the apparently book situations off battles.

Talk

Contained in this studies, we employed a huge-scale data to investigate brand new themes and you may structures underpinning Web sites meme networking sites. All of our deviation section is a theoretical difference between one or two pushes that bind web sites memes with her: the specific quiddities of one’s own friends as well as the generic qualities of your bigger meme community. We strived not only to provide a descriptive report on this type of forces, also to spell it out the way they is actually linked to one another, and also to the dwelling of meme companies. The fresh new results for the exploratory attempt donate to the fresh literature on web sites memes in lots of theoretic and you may methodological domain names, just like the described less than.

Identifying preferred quiddity versions: All of our data found five sorts of quiddities – object, specific reputation, general profile, step, and you may keywords. The reality that step is actually the most frequent is very revealing: In some cases, they exhibited the newest embodied characteristics off websites memes, which make to the activities of individuals who imitate someone else from the personal areas (Shifman, 2013 ). Imitating a task inside your own method is mainly very easy to do and build is not difficult knowing (Lewis, 2012 ). As such, it could be the a welcoming means to fix is oneself on the new memetic replace.

Determining the fresh new main-stream (and periphery) of one’s memetic sphere: We discussed brand new traditional out-of meme people of the explaining by far the most common articles, contribution, and you may mode options that come with prominent web sites memes in addition to their instances. Supporting past qualitative findings (Milner, 2012 , 2013c), it was unearthed that light men teens and you will teenagers was in fact the common players normally. Common society, food, and you may the fresh mass media were the most prevalent information, if you find yourself governmental articles was much less common. These types of results validate earlier conversations of your own “whimsical” gist regarding websites memes in addition to their strong connection to pop community (Knobel & Lankshear, 2007 ; Shifman, 2012 ).

The fresh new cohesiveness and you will individuality away from meme parents: Given the difference in quiddity and you may general functions, the latest cohesiveness out of a beneficial meme family unit members in sitios de citas para solteros top terms of generic blogs, contribution, and you can function is not secured. Our very own findings signify even if meme families are usually cohesive, the degree of cohesiveness varies between household. A central function that we found to be correlated with this specific variability try uniqueness, or length on main-stream. The greater amount of unique a good meme family are, the greater brand new resemblance off features certainly one of their era. Which wanting validates whatever you tagged due to the fact individuality-cohesiveness pendulum: They suggests that might pressure anywhere between communality and characteristics underpinning users’ reasons is additionally manifested on networking sites of memes one they create.